Causes, Effects And How To Protect Yourself Due To Stock Market Crash

A stock market crash is observed when the market index and its properties drop below certain set average parameters day in day out. It could be attributed to poor economic activities, or natural occurrences, or other factors, as it is being observed in the present year 2020. The indexes used in measuring the stock market performance are the NASDAQ, the DOW Jones Industrial Average, and the Standard & Poor’s 500. Regarding these measuring factors, the market crashes if the trading activities have fallen beyond the three average standards, resulting in economic downtime.

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The crash is much more deadly and so hard for recovery in the stock market, more than the activities associated with recovery. highlighted that if the market surfers a consistent fall of about 10% from previous year performances, the bull market has undergone correction for the last forty years. Although some investors always like to welcome such aspects of the market, in which they believe it is a self-healing sector of the market for it to rise again from the pullbacks. Besides, the crash could be favorable to some mini set of companies, individuals, or organizations; however, the post effect of the fall is brutal.

Causes Of Market Fall

To put it in a simple way, market crashes are observed through the panic sales of stock in the market. Panic sellers are the major cause of the market fall; however, the cause of the panic selling could be directed to the world pandemic, which has a ravaging effect on humans. For instance, the market crash which occurred in the year 2008 was when the Dow fell measuring point fell to about 777 points, which is quite bad for the market. It was considered to be one of the largest falls in the stock market, resulting in the panic caused by the US congress’s failure to approve the bank bailout. It was envisaged by the panicked investors that many more banks could go bankrupt, causing a more detrimental economic crisis.

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Effect Of The Stock Market Crashes

Obviously, there are no causes without effects, and there is no effect without consequences, while the market crash has its causes, there are also a lot of effects associated with the crash. Crashes observed in the market can lead to a bear market, and this occurs when the market has fallen pass the 10% correction. If a total decline of about 20% is observed in the market, the crash could cause a recession for countries around the world.

What You Should Avoid During The Crash

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A lot of organizations and businesses are going to wake up to a selling moment in their business stock. More so, individual investors would decide to sell off their stock; however, you should not be tempted to sell-off during the market fall. It could be attributed to trying to catch a falling knife, meaning you might end up selling the stock at the lowest price ever. Besides, to understand what must be done during market fall, buying of gold on would serve as an investment means for you, yielding a netter profit when the market recovers.

What Are The Key Tips For Launching A Successful Rebrand For You Business

So it here come the time for your business to wear a new look and reignite itself in the mind of the customers. Perhaps the business has outgrown the previous logo, or it does not have the strength to acquire new customers again, whatever the case might be. A new business model through rebranding can be the solution to the outdated form your business is experiencing. There could be some common statements or insinuations you experience from the customer when you know it is time to rebrand your business.

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IBCData explains why it’s hard for a business to know the right things to do when it is time to follow through on the process of rebranding. At some point, your business might have outgrown the benefits it offers to clients with the old name and the early description of the business. It might be that your business would revive up when it gets a catchy name, or it redesigns its business identities from the existing ones.

For a successful rebrand, you must follow some essential measures, tips and strategies that would reposition your business for a better clientele. A new brand for your business would also make the business fits into the daily emerging digital platforms and develop necessary equity with the users of your business. However, whatever the specific reasons for rebranding your business is, these points would help you go through the process smoothly.

  1. Be sure both the employee and the board team are on the same page: obviously, a business that has its employee against the rebranding process, or has its team opposing the rebranding process would not succeed as it would fail out rightly. However, after intimating the rebranding process with your team, you should outline the goals of the rebranding and specify the need for everyone to support the project. Point out the need for the overall growth of the business and the positive effect of the rebranding. Also, create a complete project statement that would be a guide during the rebranding process for the team.

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  1. Communicate with the key holders: the company board of directors must understand the perception you are trying to create for the business. The new image must be understandable and be self-explanatory to the board. Keep them informed about all the actions, the plans and the needs for the rebranding activities. More so, you do not want what to lose your existing audience, present customers and fans of the business. You must market your rebranding process through a reliable firm like while undergoing rebranding activities.

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  1. Check the drive behind the rebranding; obviously, there is no rebranding process that does not have a purpose; you must carefully understand why you are undergoing the rebranding process. You should know that the grass is always greener on the other side, however, is it the right time to reposition your company’s brand and how prepared is the business for the rebranding.

Why Should You Choose Industry-Specific Promotional Products?

You should choose a promotional product that will create a lasting impression and awareness of the customer’s mind for your brand. You should select a product which is useful over and over again. It will act as your business card and will result in sales month after month. It is easier for customers to relate to your brand when a promotional product is related to your industry. For example, if you are working in the healthcare industry and have a dental clinic, then tooth-shaped keychain and dental floss are relevant products.

Below are an example of a few industries and its popular promotional product under a buck –

Sports Industry

If you are working in a sports company, then giving sports-related giveaways will remind your customer about your business. The best place to distribute sports promotional products is at a game. Stress reliever balls, ball key chains, and ball-shaped lip balm are popular sports promotional products under a dollar.

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Health and Beauty

Health and beauty promotional giveaways show that you care about your customers. Promotional manicure sets help customers to keep their nails in tip-top shape. These products are often handy when customers go outdoors. Examples of these products are sunscreen lotion, body lotion, hand sanitizer, beauty care tools like nail clipper, foot files, etc. The best place to distribute these giveaways is healthcare events, marathons, fashion shows, etc.

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House service industry

The housing service industry uses promotional giveaways for repeat service orders.

  • Plumber service companies can giveaway wrench pen or flashlight screwdriver keychain.
  • A pool service company can select a product like a droplet keychain, sunglass, or beach ball.
  • A locksmith service company can choose a key-shape bottle opener keychain.
  • A cleaning and maid service can provide cleaning related promotional products.

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Hospitality & Travel

In the travel industry, you may be a travel agent, hotel chain, or restaurant owner. You can give away some promotional products which will remind your customer about travel and holiday fun, such as a beach ball, sunshine, seashell, etc. There are high chances that they will again use your services.

Construction Industry

Construction Company can choose from a wide range of products like measuring tape, hammer pen, wrench pen, construction cone keychain, hard hat keychain, mini screwdriver kit, retractable cutter, etc. These are more or fewer symbols of construction.

Banking and Insurance

Bank and insurance are related to money, so money related promotional products are best suited. Insurance agents and bank executives can handover these products to prospective customers at the first meeting. You can give these promotional products to existing customers, which will increase their loyalty and will remind them that their money is in safe hands.

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Above are some industry-specific promotional product ideas. Your brand will surely stand out in trade shows with these promotional giveaways. Have a look at trade-show-advisor, if you need any guidance for trade shows. For generic product ideas that can fit for all industries, you can look at . There are many other promotional giveaways like these. You can find great giveaway ideas here

Use The Right Strategy and Succeed Right Away

Marketing Strategy

Marketing strategy is essential to help you to market your products well. It is a game plan for reaching the right consumers at the right time. It contains the company’s value proposition, essential brand messaging, data on target customer demographics, and high-level elements that go with it.

1 sfgsdjkljklgdIt would help if you outlined an excellent marketing strategy in the company’s proposition. It summarizes the competitive advantage that one company has over its rivals, so it is an essential tool. It depends on how easily the company can demonstrate the critical elements of its proposition. Market research can help the company to grow. It can also help in finding out the untapped audiences.

The Difference between a Marketing Plan and a Marketing Strategy

The marketing plan contains the types of activities that the company has programmed for its marketing. The marketing strategy has definitive propositions that outline the project. They are longer lasting and are more consistent.

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The Four Basic Marketing Strategies

  1. Price
  2. Product
  3. Promotion
  4. Place

The cost of your product should be affordable, the product needs to be something that people desire, You should promote it well, and development should take place in front of the right audiences.

The Eight Best Marketing Strategies

The best way to find out if something works are to try it out. If it doesn’t work, then change the strategy. That is the ultimate reality of marketing.

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  • Use the right tools.

Everyone is investing in Content Marketing. This tool needs creativity, skill, and strategy. Since marketing is all about having a good relationship with your customers, you need to be alert and check what the customer wants. Then check what your competitors are offering. You can use something similar by utilizing your content on different levels.

  • Update old content.

You do not have to write new content all the time. You can revise and update old content. Give the older content a big marketing lift. Please focus on the evergreen content and develop it.

  • Use SMS Chat

Live chat is the best way for a company to communicate with its customers. Many customers expect websites to have a live chat option.

  • Link-building Partnerships

Do some research and form links. Learn who your competitors are and find out what marketing strategies they use. Try to outrank them by gaining more of the click share.

  • Host Highly-focused Webinars

Webinars are an excellent tool for new customers. Customers need someone to answer questions about their day-to-day lives. The more focused the webinar is, the better the turnout the business will get.

  • Add Videos

A self-explanatory video is a great tool. One-third of online activity is video watching. There are lots of platforms that allow this, but YouTube is the most popular one.

  • Test Non-Traditional Social Media

Try Quora and Reddit. These non-traditional platforms can change the way you look at marketing strategies. The traditional platforms work very well, but you may be surprised at the success of the untraditional ones.

  • Prioritize User-Experience

Your website should be useable. Users need to be able to navigate and find what they want if you want them to return.

Marketing in today’s world is a weapon

photo-1516321318423-f06f85e504b3Hi, the last few months have been amazing as I was finally able to start my blog. It has been a dream of mine for a long time. I used to compete in contests and write short novels as a teenager. I did my MBA in marketing and I had worked in a reputable company. I love to read and write related to digital marketing and its growing influence. A friend suggested I make a blog, and here I am. It’s been an exciting journey so far, and no matter the progress, I believe if you love doing something, then do not let go.

I aim to provide an advanced and accessible gateway to marketing enthusiasts and beginners alike. Let’s define marketing in simple words: As a company, your goal is to sell a product that you have spent a lot of money on. How will you compel potential customers to buy your product? How will they even know your product exists? You will sell your product by promoting it by advertising, marketing, and delivering products to consumers or other businesses. There are so many ways of doing it, and all of it is defined as marketing.

photo-1563986768494-4dee2763ff3fThere are many young entrepreneurs and business enthusiast that cannot go to college to learn essential skills. Marketing in today’s world is a weapon that must be used in every business. I write to teach these individuals how to market their products, company, etc. As a discipline, marketing is used by a business to attract customers and gain their trust. Suppose if you want to have your virtual assistant business, than networking with potential or past clients helps a lot when you start. These include writing thank you emails, playing golf with a prospective client, returning calls and emails quickly, and meeting with clients for coffee or a meal. This is the most straightforward marketing strategy in the book. You make a website, and you talk to those who you now and bam you get a job from one of their references.

photo-1432888498266-38ffec3eaf0aThe main hot topic of today’s internet searches is digital marketing, which is my niche and strength. The power and capacity of the internet can be pictured by the fact that internet usage has been increased by 5% in the last three years. While traditional marketing circled around meeting your audience at the right time and place, digital marketing is all about meeting them where they already are. Digital marketing is all about using electronic devices and sources to promote your business. Not long ago, marketing was done using print ads, phone communication, or physical marketing, which still works today. But digital marketing is the new kid in town, and it occurs electronically and online. There are so many ways to do digital marketing, which include email, video, social media, or website-based marketing opportunities. What’s different about digital marketing is that anyone with the right strategy can market their idea. Traditional marketing needed big budgets, and small businesses relied on physical marketing at most. Now everyone can take their business to the next level with smart thinking.

My blog has an initial introduction to the types of marketing strategies, how to approach it etc. than jumps right in to take readers on a journey of discovery and knowledge. The whole point is to inspire young minds to think beyond their boundaries and find out how can they take their business to the next level. My experience has provided me with lots of knows how’s of digital marketing, and I want to share it with the world. I have even interacted with a few readers and answered questions. Its honestly been a great journey so far, and I hope for the best in the future.

20 FREE Marketing Tips for New Authors — The Showers of Blessings

Originally posted on Watching the Daisies: “20 FREE Marketing Tips for New Authors” was originally posted in November 2017. However, I have updated it and added new links. Next week, I will be sharing a new post on Paid Marketing Sites for Authors. The day your first book is published is incredibly exciting. However, you…

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Best Marketing For Any Union Ever – Richard For Equity — Guylty Pleasure

Richard’s Twitter game is really strong these days. New year, new resolutions? Whatever it may be, but today’s early morning tweet (4.51am for cod’s sake!!!) is fully endorsed by me. @EquityUK In 1990 I joined the circus to get this card; it’s brought me a long way. Equity is 90 this year and I’m proud […]

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